Re: 9.7m views <> viral game

This week: A simple viral game is quietly turning into apps, websites, and monetized content.

Word count: 369

Read time: 1 min 46 secs

There are viral videos going around where people play a simple game:

You have to stay on beat while rapidly naming what appears on screen.
The images shuffle. The beat keeps going. Miss once and you lose.

It’s simple and it’s exploding.

I discovered one YouTube channel yesterday with ~8K subscribers.
As of today, 11:54am on 12/15/25, it’s already at 11K subscribers.

That’s +3K subs in a day.

The first video on the channel was posted 8 days ago and was titled:
“Say the word on beat.”

Even more interesting?

People are already copying the format.

Now look at a Instagram Reel going viral doing this challenge.

And Tiktok …

And someone already spun up a website for it:

saythewordonbeat.com … launched this month.

Someone already launched a mobile app called Word on Beat
https://apps.apple.com/us/app/word-on-beat/id6756304233

That tells us two things:

1. Demand is real

2. The moat is still nonexistent

Early apps in viral trends are almost always V1s. They prove people want to play.

Monetization

Speed to launch and copying what’s working is gonna help you win.

1. Use stayonthebeat.com to generate your own challenge videos.

2. Upload consistently to YouTube. Use clear, searchable titles and captions
   Ex: “Spanish on Beat”, “Kids Stay on the Beat”, “Can You Beat This?” “Christmas Movies on the Beat”. Don’t post just one version. Create variants.

   Side note: I’m already seeing comments like “Can’t wait to play this with my family on Christmas.”

3. Hit 1,000+ subscribers - get monetized

OR

1. Create a stayonthebeat.com clone using no-code tools like lovable.

2. Have a no brainer offer like $10 per year or free with ads + paid upgrade

   Pro tip: Domain names are still wide open.
   For example, wordonbeat.com is available for $12.99 on name.com as of 12/15/25 at 12:00pm.

3. Add your website link under the viral challenge videos. (people are asking where to play)

Reply to this email and let me know if you executed!